1. You didn't follow up after the first sale. After the

sale you could have introduced your other product

on the thank e-mail.

2. You didn't ship the product in the about of time

you stated. If they needed it in a hurry and you

didn't provide, they won't rely on you again.

3. Your product didn't do as promised. If your

product didn't accomplish their desired goal they're

not going to think your second product will either.

4. Your customer couldn't get a hold of you in time

when they had a "after question" sale. You could

have added extra lines of communication.

5. Your customer doesn't want to revisit your web

site because it didn't offer much. You could have

offered more original content or freebies.

6. Your competition is offering free shipping with

their product. You should have been more aware

of how they are targeting your customers.

7. Your customer forgot your web site address.

You should have given your customers your web

site information in your product package.

8. Your customer service couldn't solve a problem

they had with your product. Your customer service

should be trained to handle most problems.

9. You didn't up-sell when they were already in the

buying mood. You can always try to sell your other

product when they're ready to buy your first one.

10. Your competition offers a stronger money back

guarantee. You must always be thinking of better

ways to remove the risk from your customers.

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